Photographs are often the first impressions a consumer has of a business. Whether a client needs professional business headshots or engaging lifestyle images for their brand, a photography session is a chance to stand out as a quality choice for their customers. I love working with so many talented, diverse clients and creating images specifically for them.
Before a shoot, I discuss with my clients the style, mood, and purpose for the desired photography. Oftentimes this means capturing a range of emotions on a variety of sets in order for the client to have options when selecting an image for different purposes. Sometimes we focus in on a more tailored, cohesive look throughout the photos for personal brand continuity. The client should think about how their profession should influence the mood of the photos. Should they feel friendly or serious, formal or down to earth? Should they be shot in studio or at a certain location? I like to pull inspirational images to ensure all are on the same page and excited about the outcome. Hair, makeup, and wardrobe are discussed prior as well. This planning stage ensures for a flawless and efficient shoot.
I place no restrictions on the amount of wardrobe or background changes during a shoot so that the client can get as much variety out of their session as possible. Naturally, there is a limit on the amount of looks that can be achieved in a given timeframe, but so much is contingent on purpose, personal comfort, hair and makeup services, etc. that I like to stay flexible when planning a shoot around each client’s needs. It is better to be able to choose from images with more variety than less.
Having a hair and makeup artist or wardrobe stylist on set is a game changer for photoshoots. While I am experienced in styling and aware to look out for clothing or hair discrepancies while shooting, this does not compare to having a dedicated professional there to make a client’s hair, makeup, and wardrobe look their very best. Having a specialist take care of those important aspects of a shoot takes away a lot of stress and doubt for my clients. Many hair and makeup artists I work with are also wardrobe stylists, making for a more cost effective rate. I would highly recommend this service as an essential part of a photoshoot to any client.
After a shoot, I create a gallery of images for my client to review. I encourage them to take their time and go through a few rounds of selection, so that they narrow down to the very best of what they need. I am always on hand for a second opinion. Usually this is the hardest part of the process, as it can be hard to choose! My favorite time is when I get to deliver finished images back to my client. It is just as exciting for me as it is for them to see the beautiful results of our hard work.
Having quality photography is essential, whether just starting out or as a seasoned professional. I love tailoring a shoot to each client’s needs in order to produce images to enhance their business. I feel honored to have been trusted by so many of my clients to style and photograph images that uniquely represent them.
You can view more of Sarah's business and advertising photography.